PR and Marketing Projects

As part of my university's Campaigning and Practice module, my team and I were tasked with creating a PR campaign for STEKAsills - a real-life client. No pressure, right?

To start, we dove into the formative research stage, analyzing competitors, conducting market research, and evaluating the target audience. We even went full Sherlock Holmes and did some qualitative and quantitative content analysis to identify potential opportunities for STEKAsills in the market.

Next up, we created a stakeholder map, pinpointing the top five groups that were essential to the organization's success. We developed two key messages specifically for each group, along with a call to action that encouraged them to take action. It was like playing a game of chess, but with words instead of pieces.

Afterwards, we set SMART aims and objectives for the campaign - specific, measurable, achievable, relevant, and time-bound. These objectives served as our guide, ensuring that each tactic aligned with the campaign's overall goals.

Finally, we got down to business, compiling a list of tactics for each objective that included both traditional and digital communication channels. We chose each tactic carefully, ensuring that it reached the target audience effectively and efficiently.

To spice things up, we even included some visual aids like charts, graphs, and infographics to present our findings and recommendations in an engaging and accessible way. After all, who doesn't love a good graph?

Overall, our campaign was a great success. Our report's content was personalized to fit STEKAsills' needs and aligned with their brand voice and image. We even got a pat on the back from the client, which is always a good sign!

As part of my internship application, I was challenged to develop a digital campaign to launch a brand's first product in Bulgaria. It was a thrilling opportunity to showcase my creativity and marketing skills, so I dove headfirst into the task

I came up with the idea of featuring popular non-digital games in the campaign that people between the ages of 25-45 would be familiar with. These games were played using just pen and paper, which was perfect for our target audience who grew up without the convenience of modern technology. By tapping into their nostalgia for classic games, we could capture their attention and make the brand's first product launch a memorable experience.

To distribute the content, I recommended using Facebook and Instagram, the two most popular social media platforms among our target audience. To showcase how each platform would be utilized, I created examples of content that would be used for the gaming competition. These included eye-catching graphics and engaging captions that encouraged participants to share their experiences and spread the word about the brand's new product.

Overall, my idea for the digital campaign was well-received and I was offered the internship. This experience taught me the importance of understanding the target audience and finding creative ways to engage with them using relevant and relatable content.

As part of my intern application, I was given the task of developing a 360-degree campaign for a brand's first shop in Bulgaria. The challenge was to encourage more people to be active, and I was up for the challenge like a runner on a treadmill.

After brainstorming, I developed a catchy slogan that would resonate with the target audience and motivate them to find joy in being active. It was "Sport if for you - Find the joy in being active". I must admit, I felt like a copywriting superstar when I came up with that one.

To make the campaign appealing to people of all ages and fitness levels, I planned a sports week during the shop's opening week. The event would offer various activities and sessions for participants to engage in and gain trust in the brand and its products. The aim was to break the cycle of self-doubt when it comes to trying something new, especially for individuals who are older. It was like planning a big sports party, and I couldn't wait to see it come to life.

To ensure the campaign message was clear and impactful, I developed a short and concise headline and manifesto. It was like creating a sports game plan, and I was ready to execute it flawlessly.

Lastly, I wrote a script for a 90-second promotional video for the shop's opening. The video aimed to showcase the different activities that would be available during the sports week and highlight the brand's commitment to promoting an active lifestyle. It was like making a highlight reel for the big game, and I was confident it would score big with the audience.